Low lift, high return
I had an editorial idea for driving new online revenue streams without added expense. The Spotted@Macy’s concept consisted of simple banners to promote trending themes like animal prints, seasonal events (Super Bowl, college prep), and unexpected pairings that only a multi-category retailer could do (furniture & fine jewelry). Here’s the original presentation sketch using products from the website:
The impact
While “These bowls are super” didn’t make the cut due to NFL trademark restrictions, all others were approved, and limited only by inventory availability. Concept to launch time was 24-48 hours, and all sales were incremental.