“Yes, and…”
Speed and creativity go hand-in-hand when working together as a hive, ideating, iterating, and improvising. Innovative ideas bubble up like Spotted@Macy’s, a banner series developed with the help of our hive to generate revenue without adding expense. Designed to bypass long planning cycles, a banner concept could be live on the website in fewer than 48 hours, inclusive of inventory checks and testing. Best part? Curated by theme rather than sale price, each banner brought incremental sales, margin, fun for customers, and fun for us.
Simple, flexible criteria were set up to guide interesting product curations for trends, heat waves, holidays and pop culture moments.
We riffed on the improvisation rule “Yes, and…” for the variation This & That, featuring product pairings you couldn’t say no to.
A note on fun as a measure of success: Studies show that laughter boosts immunity, lowers stress, helps diffuse conflict, and enhances teamwork. Sources: NIH, Mayo Clinic, UCLA, Harvard Health.