The Awards

Thanks to the many talented people I’ve worked with, we’ve won a few awards.

34th Street NYC scene with tall buildings, colorful architectural accents, balloons, trees with fall foliage, and a large mannequin wearing a plaid coat and red pants from the On34th brand collection.

2024 Webby Award

Macy’s mStyleLab was our first web3 shopping experience, designed to test single sign-on for a frictionless path to purchase for emerging web3 shoppers. Delivered 750M media impressions and served as beta for user-designed clothing and on-demand production.

Lee Walker, VP ECD; Dave Torres, VP Interactive Design & Innovation; Mathieu Maffre, Senior CD; Program Management: Steven Tripari; Design: Philis Liu, Joy Cheng, Emily Chang; Web Dev: Joe Kulesa, Liz Chen, John Vacca, William Knight. Partners: Journee, Transparent House

Colorful round buttons with the Mission Every One logo, and different patterns based on the logotype letters in red, gold and purple on a sand color background.

2022 Macy’s Inc. CEO Choice Award

Mission Every One was the first unified corporate social purpose platform for Macy’s Inc. It united C-suite leaders in elevating diverse-owned brands, sustainable products, and funding to advance entrepreneurial growth for underrepresented businesses.

Lee Walker, VP ECD; Bobby Amirshahi, SVP Corporate Comms; Sam DiScipio, Senior Director Social Impact; Shawn Outler, SVP Chief Diversity Officer; Abigail James, SVP Customer Activation; Stephanie Larsen, VP Marketing; Sarah York, Marketing Director. Agency: BBMG.

Smartphone screen showing Macy's app store advertising that shows a woman in winter clothing and Macy's red star logo.

2024 App Growth Summit Award

Macy’s received the App Store Marketing Campaign of the Year award for driving a 118% increase in YOY downloads, a 94% increase in Share of Voice, and a 240-position jump in keyword rankings in the U.S. App Store through advanced App Store Optimizations (ASO) and creative A/B testing.

Lee Walker, VP ECD; Evan Campisi, Senior CD Design; Tina Sozen, Senior DC Voice. Agency: ConsultMyApp

A promotional web page for Macy's Parade NFT collection, celebrating 95 years of the Thanksgiving Parade, with colorful parade balloon images and a call-to-action button to explore the limited-time offer.

2022 Webby Award

Macy’s was honored for launching the 95th Parade NFT Series, our first-ever collection of limited edition NFTs modeled after the iconic and beloved Thanksgiving Day Parade balloons.

Lee Walker, VP ECD; Dave Torres, VP Interactive Design & Innovation; Mathieu Maffre, Senior CD; Program Management: Steven Tripari; Design: Philis Liu, Joy Cheng, Emily Chang; Web Dev: Joe Kulesa, Liz Chen, John Vacca, William Knight.

A young girl in a pink shirt with floral pattern pants plays outside in a grassy yard, holding a green plush toy. There is a sign in front of her that says, "Today We Play" with a Toys 'R' Us logo at the bottom.

2018 Silver Addy

Toys“R”Us was honored in the Integrated National Advertising Campaign category for “Today We Play,” which encouraged kids to become the dreamers, schemers, couch-cushion fort builders and free thinkers they are destined to be. The 360 campaign included broadcast, social media, activations, new digital & store experiences.

Lee Walker, VP Creative; Bridget Hawkins, ECD; Laura Graff, CD; Evan Bashoff, Executive Director, Brand Strategy; Kamila De Maria, Brand Manager. Agency: BBDO Atlanta.

Influencer Ava Ryan holding a pink feather boa, accessorizing her dad's colorful tropical-themed shirt, his work outfit for the day.

2017 Shorty Award

The Toys“R”Us Toy Box Season 2 Influencer campaign featuring Ava Ryan was recognized in the Retail and eCommerce category for generating nearly 26M impressions (47.06% over-delivery), 3M engagements (292.35% over-delivery), and 3M video views at a 12.09% engagement rate. Sales on the featured toy drove a 607% ROI on the campaign investment.

Lee Walker, VP Creative; Evan Bashoff, Executive Director, Brand Strategy; Becca Van Houten, Brand Manager; Jessica Grapengater, Media Manager. Agency partners: OMD, WHOSAY.