The Awards
Thanks to the exceptionally talented creators I’ve had the opportunity to lead and to the collaborators who inspired and challenged us, we’ve won a few awards.
2024 Webby Award
Macy’s mStyleLab was our first web3 shopping experience, designed to test a frictionless path to purchase for emerging web3 shoppers using single sign-on. It delivered 750M media impressions and served as beta for user-designed clothing and on-demand production.
Lee Walker, VP Executive Creative Director; Dave Torres, VP Interactive Design & Innovation Strategy; Mathieu Maffre, Senior Creative Director; Program Management: Steven Tripari; Design: Philis Liu, Joy Cheng, Emily Chang; Web Development: Joe Kulesa, Liz Chen, John Vacca, William Knight. Partners: Journee, Transparent House
2024 App Growth Summit Award
Macy’s received the App Store Marketing Campaign of the Year award for driving a 118% increase in YOY downloads, a 94% increase in Share of Voice, and a 240-position jump in keyword rankings in the U.S. App Store through advanced App Store Optimizations (ASO) and creative A/B testing.
Lee Walker, VP Executive Creative Director; Evan Campisi, Senior Creative Director Design; Tina Sozen, Senior Creative Director Voice. Agency: ConsultMyApp
2022 Macy’s Inc. CEO Choice Award
Mission Every One was the first unified corporate social purpose platform for Macy’s Inc. It united C-suite leaders in elevating diverse-owned brands, sustainable products, and funding to advance entrepreneurial growth for underrepresented businesses.
Lee Walker, VP Executive Creative Director; Bobby Amirshahi, SVP Corporate Communications; Sam DiScipio, Senior Director Social Impact; Shawn Outler, SVP Chief Diversity Officer; Abigail James, SVP Customer Activation; Stephanie Larsen, VP Marketing; Sarah York, Marketing Director. Agency: BBMG.
2022 Webby Award
Macy’s was honored for launching the 95th Parade NFT Series, our first-ever collection of limited edition NFTs modeled after the iconic and beloved Thanksgiving Day Parade balloons.
Lee Walker, VP Executive Creative Director; Dave Torres, VP Interactive Design & Innovation Strategy; Mathieu Maffre, Senior Creative Director; Program Management: Steven Tripari; Design: Philis Liu, Joy Cheng, Emily Chang; Web Development: Joe Kulesa, Liz Chen, John Vacca, William Knight.
2018 Silver Addy
Toys“R”Us was honored in the Integrated National Advertising Campaign category for “Today We Play,” which encouraged kids to become the dreamers, schemers, couch-cushion fort builders and free thinkers they are destined to be. The 360 campaign included broadcast, social media, launch activations, and new digital & store experiences.
Lee Walker, VP Creative; Bridget Hawkins, Executive Creative Director; Laura Graff, Copy Director; Evan Bashoff, Executive Director, Brand Strategy; Kamila De Maria, Brand Marketing Manager. Agency: BBDO Atlanta.
2017 Shorty Award
The Toys“R”Us Toy Box Season 2 Influencer campaign featuring Ava Ryan was recognized in the Retail and eCommerce category for generating nearly 26MM impressions (47.06% over-delivery), 3MM engagements (292.35% over-delivery), and 3M video views at a 12.09% engagement rate. Sales on the featured toy drove a 607% ROI on the campaign investment.
Lee Walker, VP Creative; Evan Bashoff, Executive Director, Brand Strategy; Becca Van Houten, Brand Marketing Manager; Jessica Grapengater, Media Manager. Agency partners: OMD and WHOSAY.