Creative director, systems thinker,
human-centered.
I create stories that help brands, their customers, and communities thrive.
I bring these stories to life through creative vision built on customer insights and empathy, and a strong instinct for ideas with the power to move people. To change their thinking, or behavior. The results are revenue growth, marketing ROI, and a better brand experience.
I believe that a strong team is a community, a source of inspiration for work that blurs the line between marketing and social purpose.
I’m thrilled to build impact for brands, causes and people whose values I share.
Marketing with purpose: This fringe kimono set by Misa Hylton for I.N.C. was part of a collaboration with five Black creators. It drove a 14% increase in launch week sales for Macy’s, and brought these talented influencers to a wider stage.
Currently inspired by
Blue sky
Motion graphics artist Emonee LaRussa @em0n33y
Patterns and systems
AI designer Vimal Krishnattri @artloverjv
Different perspectives
Moss-growing concrete
Aiming to benefit society as a whole
A complex puzzle of any kind
Brands making fashion more sustainable
Binge-watching nature shows, but IRL
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"Lee is a creative powerhouse, great partner, and someone I'd love to work with again."
Jim Reath
Chief Revenue Officer, MedSpa -
"Consistently delivers bold ideas....A natural change agent...always brings positive energy to the team."
Chuck Hansen
VP Marketing, Macy’s -
"Lee's vision was confident, thoughtful...and it showed in the work we produced and the high morale."
Rebecca Agatstein
Creative Manager, Macy’s
Brand portfolio
