At Macy’s, I saw the need for, and built an editorial strategy to increase exposure of stories that mattered most. Narratives like Names to Know, Style Under $, and Ways to Wear It strengthened our brand pillars and transformed “buy this now” into “3 ways to make it yours” across the omnichannel experience. The new system was far more efficient, saving $4M in expense and streamlining the way nearly a thousand of our colleagues worked together every day.