At Macy’s, I saw the need for, and built an editorial framework to increase exposure of stories that mattered most. Narratives like Names to Know, Style Under $, and Ways to Wear It strengthened our strategic pillars and transformed “buy this now” into “3 ways to make it yours” across the omnichannel experience. It didn’t stop there: the new system was far more efficient, saving $4M in expense and streamlining the way nearly a thousand of our colleagues worked together every day.